Ever since you wrote about the Skims campaign and Woxer I’ve been more aware of brand choices made by leagues in the women’s sports space. Sephora def made me raise my unpenciled eyebrow.
Do you think if the “beauty” brand sponsor was a co like MAC - something edgier where at least I think there is more artistry involved it could be more …
Ever since you wrote about the Skims campaign and Woxer I’ve been more aware of brand choices made by leagues in the women’s sports space. Sephora def made me raise my unpenciled eyebrow.
Do you think if the “beauty” brand sponsor was a co like MAC - something edgier where at least I think there is more artistry involved it could be more appealing? Rather than traditional feminine makeup more body art, etc?
Honestly, I don’t even mind the Sephora sponsorship! They sell so many products that aren’t makeup or beauty-related per se, like skin care and hair care stuff. I think my issue is the framing of “glam room,” which plays up the hyperfeminine aspect of it all.
Ever since you wrote about the Skims campaign and Woxer I’ve been more aware of brand choices made by leagues in the women’s sports space. Sephora def made me raise my unpenciled eyebrow.
Do you think if the “beauty” brand sponsor was a co like MAC - something edgier where at least I think there is more artistry involved it could be more appealing? Rather than traditional feminine makeup more body art, etc?
Honestly, I don’t even mind the Sephora sponsorship! They sell so many products that aren’t makeup or beauty-related per se, like skin care and hair care stuff. I think my issue is the framing of “glam room,” which plays up the hyperfeminine aspect of it all.