In addition to being super trans-phobic and gross, it's a not a great marketing campaign for creating a family-friendly fan base, generally? I'm a season ticket holder for the Spirit, and one of the things that I love is all the little kids, especially the girls, cheering their hearts out. And I don't think the play on words/ideas that this launch campaign is leaning on is going to resonate for kids and parents.
I had the same reaction. Many people I know excited for the team are parents of kids who play youth soccer. This campaign certainly didn’t have them in mind.
In addition to being super trans-phobic and gross, it's a not a great marketing campaign for creating a family-friendly fan base, generally? I'm a season ticket holder for the Spirit, and one of the things that I love is all the little kids, especially the girls, cheering their hearts out. And I don't think the play on words/ideas that this launch campaign is leaning on is going to resonate for kids and parents.
This is a great point.
I had the same reaction. Many people I know excited for the team are parents of kids who play youth soccer. This campaign certainly didn’t have them in mind.
And honestly what a stupid name for a team.