In addition to being super trans-phobic and gross, it's a not a great marketing campaign for creating a family-friendly fan base, generally? I'm a season ticket holder for the Spirit, and one of the things that I love is all the little kids, especially the girls, cheering their hearts out. And I don't think the play on words/ideas that this launch campaign is leaning on is going to resonate for kids and parents.
I had the same reaction. Many people I know excited for the team are parents of kids who play youth soccer. This campaign certainly didn’t have them in mind.
Former Spirit ticket holder here! Completely agree with your point, the atmosphere in the stands and especially the supporters section is a complete mismatch with the Spike TV bravado of the Bos launch
In addition to being super trans-phobic and gross, it's a not a great marketing campaign for creating a family-friendly fan base, generally? I'm a season ticket holder for the Spirit, and one of the things that I love is all the little kids, especially the girls, cheering their hearts out. And I don't think the play on words/ideas that this launch campaign is leaning on is going to resonate for kids and parents.
This is a great point.
I had the same reaction. Many people I know excited for the team are parents of kids who play youth soccer. This campaign certainly didn’t have them in mind.
Former Spirit ticket holder here! Completely agree with your point, the atmosphere in the stands and especially the supporters section is a complete mismatch with the Spike TV bravado of the Bos launch
It's continually disappointing that influxes of capital come hand in hand with these mindless advertising/branding firms.
And honestly what a stupid name for a team.
If they like "Bostonian," then why anagram it? Bostonians FC/SC has a nice ring, but I also like more traditional soccer club names